CONNECT YOUR WEBSITE WITH 4 MILLION FACEBOOK USERS
Social Connectivity Just Got Hotter. From the official Facebook developer wiki:
Facebook Connect is the next evolution of Facebook Platform — enabling you to integrate the power of Facebook Platform into your own site.
As a developer, you can add social context to your site in four main ways:
* Identity. Seamlessly connect the user’s Facebook account and information with your site
* Friends. Bring a user’s Facebook friends into your site. You can even link friends that have existing accounts.
* Discovery. Publish information back into their friends’ News Feeds on Facebook.
* Privacy. Bring dynamic privacy to your site using XFBML.
If you’re as excited about this as I am, then imagine the possibilities that await when you mashup your audience’s Facebook data and network with the interactivity, products and architecture of your website. Facebook outline the four reasons you should integrate (or is that assimilate?) your website with their network as:
1. One-click Login: Allow users to log in with their Facebook identity and allow your site to access their Facebook profile information.
2. Increased engagement: Leverage users’ personal interests to show more relevant information and surface personalized content from friends such as reviews or comments.
3. New forms of distribution: Users can share content and actions taken on your site with friends back on Facebook through Feed, invites, and other social communication channels on Facebook.
4. Access to Facebook Platform: Use the same APIs that have allowed more than 670,000 developers to build more than 52,000 engaging applications for Facebook users since May 2007.
