GOOGLE SEEKING TO MONETISE SMART PHONE SEARCHES

Snuck this one off of mashable today. And particularly relevant given the recent numbers talked of at AIMA (Mobile Landscape) last week suggested that iphone addicts are spending 6 times more time on the mobile web than non iphone users. Much of this is time is spent searching and browsing. It’s then no surprise that Google the clever folk that they are has launched Adwords for Iphone and G1 devices.
Good news for anyone seeking to launch an application or iphone optimised web property, and another option to distribute beyond the App Store.