INTUITIVE WEB EXPERIENCES WITH FIREFOX UBIQUITY
The so-called Browser Wars are just starting to get interesting.
Ubiquity: “An experiment into connecting the Web with language” was quietly released into the Mozilla open-source community, in late August. Essentially a command-prompt add-on to Firefox 3.0, Ubiquity reduces 1-2 minute web based functions such as looking up a map to paste into an email into a 5 second one word command (watch the six-minute vlog above for a few astonishing examples).
Appropriately titled, Ubiquity is one of the first next-generation browser-based tools that Kevin Kelly predicted in his TED Talk in December last year would begin harnessing the power of ubiquitous data for users.
How is this relevant to advertisers? More ways than I alone will think of, but here are two:
1. It further highlights the importance of product or inventory database sharing with the online community so they can improve your services the way they want them, and
2. Ubiquity reinforces why it is vital that online communications, that advertisers are able to control, are simplified, centrally managed and considered for search engine and application optimization.
