QRIOUS ABOUT QR CODES?
Telstra’s QR Code launch teaser campaign broke yesterday.
It’s great to see this technology finally arrive in Australia, and we’re convinced this new tool will change the face of media activation and response marketing. Coupled with the arrival of iPhone in a few short weeks we are clearly also about to see some big behavioral changes in the ways that people use mobile devices.
Where every year for the past five has been labelled by forecasters as ‘the year of the mobile’, the next 12 months will no doubt finally see some dramatic changes.
Two recent stats that reinforce this.
1. In a recent MNet study – 40% of Australians have accessed Mobile Data Services and more specifically the mobile web in the last month.
2. A US study from M:Metrics found that 84.8 percent of iPhone owners use the device to browse the web as compared to 13.1 percent of people who own other mobile devices.
It will be interesting to see how quickly marketers move this time to follow customer adoption of this technology. We’re picking that it will be much faster than the market took to the web – certainly judging by the numbers of conversations we’re currently having.
If you would like to find out more about QR Codes, call us for a presentation… or scan the code above.
One comment
dean collins said: (on July 4th, 2008 at 3:36 am)
It’s been with great interest that as an expat I’ve been watching the launch of http://www.QRious.com.au by Telstra.
As a consultant who has briefed clients in the past about the QR space (check out http://www.cognation.net/profile) I assure you that QR codes have been used in Australia for a long time.
And yes Telstra’s marketing rhetoric is way over the top BUT the deployment of QR readers directly onto handsets by a carrier has always been a barrier to utilization.
With Telstra getting into this in a big way my advice to clients is to leverage their marketing spend and take advantage of this.
What’s surprised me in client calls over the last few days is the basic lack of understanding around what QR codes can actually be used for – I think it’s one of those things that they have been around forever but marketers have never really looked that closely at them so I’ve posted a 60 second background overview at http://www.Cognation.net/QR
Regards,
Dean Collins
dean@cognation.net