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	<title>Comments on: BRAND BIBLES â€“ WRITING THE NEW TESTAMENT</title>
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		<title>By: Simon Morgan</title>
		<link>http://blog.publicisdigital.com.au/2008/03/11/brand-bibles-%e2%80%93-writing-the-new-testament/comment-page-1/#comment-333</link>
		<dc:creator>Simon Morgan</dc:creator>
		<pubDate>Tue, 11 Mar 2008 10:17:13 +0000</pubDate>
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		<description>Nice sermon brother, we see the light.
I think the point is that brand owners need to be prepared to take risks, because safety = invisibility. Well done to Hertz - the picture you reference for doing just that with a very amusing Christmas card.</description>
		<content:encoded><![CDATA[<p>Nice sermon brother, we see the light.<br />
I think the point is that brand owners need to be prepared to take risks, because safety = invisibility. Well done to Hertz &#8211; the picture you reference for doing just that with a very amusing Christmas card.</p>
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