MAKING VIRTUAL TANGIBLE
Virtual gifts are part of everyday Facebook use but for the first time virtual gifts can be redeemed in real life for real products! Mars Snackfood UK is the first to use this product through an application called Celebrate.
When Facebook users buy each other a virtual chocolate bar using PayPal, the recipient receives a voucher ID code on their mobile which can then be scanned in stores to redeem the real thing. As a tangible gift, this makes a lot more sense to pay for an actual product rather than buying a computer graphic for $1 for a friend.
Insight: Brands constantly need to find new ways to interact with their consumers which some are doing through Facebook. Mars Snack food UK is simply providing their consumers with an easier way to purchase their product and a reason to do so –because it’s fun, new and different with a reward at the end!
How can your brand do something different using today’s technologies?
