GOOGLE, PUBLICIS ANNOUNCE PARTNERSHIP
Publicis’ Maurice Levy and Google’s Eric Schmidt have announced a partnership between the two companies designed to find ways to make online advertising more efficient.
Google has formed a dedicated team to service Publicis, giving early access to new advertising technologies, and Publicis is helping Google to better understand advertiser demands.
Some of the initiatives involve training and talent exchange.
We’ll keep you posted as these initiatives roll out in Australia.
