APPLE GOES BACK TO THE FUTURE
This great article from Gizomdo discusses how Apples lead design guru Jonathan Ive’s design language and philosophy parallels the designs of Dieter Rams while he was at Braun in the 50’s and 60’s.
The year 2008 marks the 10th Anniversary of the iMac, the computer that changed everything at Apple, hailing a new design era spearheaded by design genius Jonathan Ive. What most people don’t know is that there’s another man whose products are at the heart of Ive’s design philosophy, an influence that permeates every single product at Apple, from hardware to user-interface design. That man is Dieter Rams, and his old designs for Braun during the ’50s and ’60s hold all the clues not only for past and present Apple products, but their future as well.
Read the full article at Gizmodo
One comment
rich said: (on January 30th, 2008 at 6:38 pm)
In advertising terms this is called “up-cycling”.
Whats old is new again