MARRIAGE OF TECHNOLOGIES
I’ve seen a few campaigns that use the web and mobile interaction but none as engaging as this example. LMFM have created a site for an upcoming book 3 Para that marries film, a mobile application and a voice recognition system, so you dictate what action the soldiers take. Since I’m not in the UK I couldn’t actually use the mobile phone component of the site but I checked out the demo which give a quick overview of how the campaign works. I hope the site had more than just the one mobile interaction point as it feels more like a execution waiting for an campaign than a tailored piece just for the campaign. Anyway the technology is cool.
If your in the UK here’s the link 3-para.co.uk
