SCORSESE-DIRECTED SHORT FOR WINE LABEL
Scorsese has teamed up with JWT Spain to produce this mockumentary style film to promote the sparkling wine Carta Nevada.
Article below via CNN Money
JWT, the largest advertising agency in the U.S. and the fourth-largest in the world, today announced the release of a short film directed by and starring Martin Scorsese for the Spanish cava producer Freixenet. “The Key to Reserva,” a holiday campaign developed by JWT Spain for the sparkling wine Carta Nevada Reserva, includes commercials, print ads, posters and the Scorsese-directed short.
In the nine-and-half-minute film, Scorsese pays homage to Hitchcock, preserving one of his unfinished movies. While previous Freixenet campaigns have featured movie stars in traditional advertisements, this time the innovative idea, crafted by JWT executive creative director Alex MartÃnez and his team in Barcelona, focuses on the star behind the camera — marking a new era in Freixenet’s advertising.
