KEVIN07 MATCHES COKE FOR BRAND RECOGNITION
Alec Lynch of Global Logos wrote on 20th November:
Global Logos surveyed voters in Bennelong to determine the brand awareness of the “KEVIN07″ logo and to test how John Howard’s absence of a logo is affecting his current polling and possibly the election outcome this Saturday. We also created a mock John Howard “for Prime Minister 2007†logo and showed it to voters under the age of 35 to see if it would change their vote.
Our research has found that:
* The KEVIN07 logo is as widely recognised as Coca-Cola’s logo
* Young people prefer a “Howard 2007†logo to a photo of John Howard
* A logo can sway the vote of up to one-third (33%) of voters under the age of 35
* A “Howard 2007†election logo could lift his votes from 37.5% to match Rudd’s at 44% (for voters aged under 35)
* Logos have a particularly strong impact on those aged under 35
Full article continued here.
