COVERGIRL, HOT 97, REEBOK TAKE THE MOBILE LEAP OF FAITH
Great case studies that show how to use print and TV to engage and activate an audience through mobile. When consumers are increasingly media fragmented, we can’t rely on a single outlet or channel to build equity and awareness.
Shows how relatively low-cost platform can be highly effective way to engage and activate consumers viewing traditional media. People have their handsets (not their PCs) with them at all times so they’re more likely to respond to calls-to-action that give them the option of using wireless – such as a text message – rather than simply displaying your brand’s URL and hoping they’ll remember to visit your site someday. Worth a read…
iMedia Connection: CoverGirl, Hot 97, Reebok take the mobile leap of faith – CoverGirl extends print and TV campaigns
