PUBLICIS DIGITAL AND NIKE WINNERS AT THE AIMIA AWARDS
On Friday night Publicis Digital won an AIMIA award for the digital component of the Nike Stuff History campaign.
The category: Best integration with an offline campaign.
The AIMIAs (Australian Interactive Media Industry Association awards), apart from being a mouthful, are a very big deal for the digital content community. It really is a massive achievement for the team particularly a) as this is the first year that we have entered and, b) as this category is one of the hardest fought over and most prestigious.
We were also finalists in the same category for Lose Yourself in Melbourne. And in the Best Word-of-mouth, Peer-to-peer or Viral Communication category again for Nike Stuff History. The agency also had another finalist in the effectiveness category for the Personalised Plates Queensland campaign.
This follows on the heels of a US Mixx award for Stuff History in the Viral, Word Of Mouth, Peer-to-Peer Marketing category.
