IAB AWARD FINALISTS ANNOUNCED
The Interactive Advertising Bureau has announced finalists for its first ever Interactive Advertising Awards program, with both mainstream and boutique agencies well represented.
Publicis Digital snared the most nominations, with five, followed by Zenith Optimedia with three, and Publicis Media and MindShare both with two. All up, 19 agencies are in the running for awards.
Finalists were chosen from entries across key vertical industry categories in both media and creative streams.
Silver Stars will be awarded in each category, while Gold Starts reserved for exceptional campaigns.
The winner of the Best of Show award will gain automatic entry into the IAB’s 2007 MIXX Awards in the US.
Winners will be announced at a gala dinner in Sydney at Start City on 28 March 2007. Tickets are available for sale from the IAB Awards website (www.iabawards.com.au).
FINALIST LIST
CREATIVE ENTRIES
Category: Automotive
Clemenger Proximity – Mitsubishi Revolution Facility – Mitsubishi Motors
Hothouse Interactive – Aurion Priming and Pre-Launch – Toyota Motor Corporation
eServices – HERguide – CARSguide.com.au
Category: Consumer Goods
George Patterson Y&R – Street Idol – Telstra
Publicis Digital – Nikeplus – Nike
Publicis Digital – Nike Stuff History – Nike
Category: Financial Services
NetX – Debit Mastercard – Westpac
M&C Saatchi – Help – IAG Insurance
Market United – Have A Super Christmas – Virgin Money
Category: Travel, Entertainment and Leisure
Soap Creative – XMEN The Last Stand – 20th Century Fox
Publicis Digital – Lose Yourself in Melbourne – Tourism Victoria
cummins&partners – Virgin Blue Online Retail – Virgin Blue
Category: Fusion
Leo Burnett – Fairfax Digital Tech re-launch campaign – Fairfax Digital
RAZOR – Truelocal.com.au – Truelocal.com.au
Base Creative – Patio Website – Patio
MEDIA ENTRIES
Category: Automotive
Mindshare Interaction – Falcon Webchats – Ford Australia
Mindshare Interaction – Range Rover Jet Fighter Promotion – Land Rover
Zenith Optimedia – Legend – Honda
Category: Consumer Goods
Zenith Optimedia – Fuel Efficiency – HP
Publicis Digital – Nike Stuff History – Nike
Publicis Digital – Nikeplus- Nike
Category: Travel, Entertainment and Leisure
emitch – Retail – Virgin Blue
Publicis Media – XMEN The Last Stand – 20th Century Fox
Zenith Optimedia – Lose Yourself in Melbourne – Tourism Victoria
Category: Fusion
Media Contacts – The Facts- GSK Valtrex
Publicis Media – True Local – News Digital Media
Starcom – 7-Eleven Slurp Off- Starcom Digital
