June 30th, 2009 Posted by: Sam Granleese Comments (1)
A common online video advertising execution: upload a 30 second TVC to YouTube, cross your fingers and make a wish.
YouTube’s spotlight linking and embedding features, that make online video unique from broadcast video, have still not really been utilised enough at a creative level. Doing so gives a much greater chance of using power the network to achieve a much greater reach and engagement of a video piece. Here are three of my favourites.
In B Flat - an audio-visual soundboard constructed from embeded YouTube videos.
BooneOakley.com - inventive use of spotlight links to create a website experience within a series of YouTube videos. Read more
June 23rd, 2009 Posted by: Andrew Reeves Comments (0)
Orange drum
Meeting with the lovely folks at eyeblaster last week - i asked them if there were any examples of Augmented reality beginning to creep into creative they are serving and assisting in developing.
They have come back with an excellent example of how similar technology to AR is being used to bring interactivity from ad into the real-world via webcams.
Orange
have developed this ad unit with a virtual drum feature that allows you to ‘keep the beat’ via drumming on virtual pads via your computers virtual webcam.
The functionality is definitely cool, and I expect as type of ad becomes becomes more popular designers will enhance and improve the look and overall user experience.
Get drumming.
June 3rd, 2009 Posted by: Andrew Reeves Comments (2)
This is article via mashable - got me thinking about a recent project we had conducted at the agency which involved assessing media properties based not only standard media metrics; audience and reach, but considering the extent to which audiences were engaged beyond the box in related channels (Website, Twitter, Video clips in YouTube etc).
Its one thing to think about this from an audience POV, but how is TV using this understanding of multi-dimensional media engagement? This article discusses some case studies. Read more
May 20th, 2009 Posted by: Sam Granleese Comments (0)
To paraphrase Lisa Simpson: is it better for your brand to be thought the fool, than to enter the world of social media and remove all doubt?
Perhaps. Or perhaps you’re missing the point.
Whether your brand is worth knowing about, or is not worth knowing about, it will exist amongst conversations within social networks, such is the scale of Australian audiences in these channels. Given such it is imperative that you begin listening to what these conversations are Read more
May 19th, 2009 Posted by: Andrew Reeves Comments (0)
Some sexy data analytics News from Marketing Vox http://tinyurl.com/rar6ek
Omniture Genesis a service extension that allows integration of ad server and 3rd party offline data integration (at a price) is expanding it service offering to include a number of new data inputs.
- Dynamic Logic’s online advertising effectiveness and brand measurement tools
- TNS Media competitive intelligence, audience demographics and behavioural profiling
- Attitudinal and lifestyle data
We can certainly expect to see more of this type of integrated analytics product. Omniture also recently announced integration of simple social media tracking. And we recently learned of their own landing page optimisation product called ‘Test & Learn’. All in all Omniture now have a powerful little suite of tracking services.
Come on Google - where is doubleclick / ad planner 2.1?
May 11th, 2009 Posted by: Andrew Reeves Comments (4)
The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows. This shift is not one that has been missed by the digital marketing community. Publishers have been espousing the praises of online video for more than a few years now, but the fact remains that the content creators (ad agencies and production companies) have not really paid, or ignored the noise until recently. Read more
