March 4th, 2010 Posted by: marie_sornin Comments (0)
Despite 4 years of intense OZ language practice, I am yet to find an expression that perfectly translates “de la poudre aux yeux”.
Reading my point of view on Behavioural Targeting, you will surely understand what it means and may be able suggest a phrase that I would happily enrich my Australian vocabulary with.
This is where it starts: in 2010, volume and diversity of internet users, advanced cookie collection technology, market demand… everything is here for Behavioural Targeting to take off. US research shows that 44% of digital marketers rated Behavioral Targeting as the best performing online advertising tactic.
Overall Behavioral Targeting ranks 2nd behind SEO in terms of ROI. Expenditure forecast show that targeted display should represent 23% of the total online expenditure by 2012. However, every brief for custom profiling seems to still be answered with the same type of response: not enough volume or technology can’t go that far into clustering data…
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February 9th, 2010 Posted by: Sam Granleese Comments (0)
Google appears to have, intentionally or not, started its own meme (as if the ‘Googling’ generized synonym for search wasn’t enough).
In December Google USA soft-launched a series of 30-60 second videos on their youtube.com/searchstories channel – where a series of internet searches a woven together to create a short story. A couple are clever, some plain odd.
Yesterday the most popular of seven Google created clips – Parisian Love – aired during the Superbowl. This itself was a clever tactic for choosing the most likely TVC to air, as of the seven Google created videos Parisian Love was by far and away the most popular (about 20 times more popular than the next, prior to the national Superbowl spot). Read more
February 2nd, 2010 Posted by: Andrew Reeves Comments (0)
Who does not love at least a little gaming these days? It’s experiencing the largest growth in the entertainment category and the titles and technologies seem leap future bound every few months. With that in mind here are the latest stats on Australian gamers.
PDF here
*Thanks to Priscilla for pulling this together
January 28th, 2010 Posted by: Andrew Reeves Comments (0)
From an advertising point of view it has always surprised me how relatively long (it is only 3 years since YouTube launched in Australia) for the YT ad product to evolve. Of course this evolution is very much in keeping with the Google philosophy of user experience first; ads, monetisation and revenue second.
So, it was great to see yesterday a raft of new ad positions; many of which are engaging prominent homepage placements and video overlays (which are served only over professional content) and which were all clearly developed with a users experience in mind. In addition there are a load of new and quite sexy channel features now available for advertisers including video carousel galleries, video walls and for the adventurous an ability to create custom gadgets. Read more
January 5th, 2010 Posted by: Andrew Reeves Comments (0)
Wow, awesome, spectacular…. a few words that have been used to describe the movie of the moment – Avatar. I’ve seen it, you’ve probably seen it, and well yeah IMHO it’s deserved of its accolades. But that’s not the point of this post.
Moreover 20thCentury FOX are a client and as such we have been keenly following the way WoM and buzz for this film has grown from the release of the first snippets and teasers through its release date and now well into its cinematic release and arguably history making run at highest grossing film of all time. Read more
December 8th, 2009 Posted by: phil Comments (0)
Google’s version of real-time search was unveiled today, where ‘live’ search results are displayed via AJAX on the search results page.
At first glance, it’s a pretty nice execution, blending real-time with relevance, rather than just real-time, which is the focus of all new social/real-time search engines.
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